Towel was actually down your body temperature instantly so the brand name should be vocal about this quality. And the name was selected from almost 10-12 options. And same for the logo, it should speak for itself. The other part was also important and that was images, the product should be displayed directly in action so consumers can easily relate. So we have photograph it with models in action with different use cases. And Content writing was also important because we have to communicate with minimum words. Then After it was a bit easy for us to create other collateral and packaging. Also developed an Ecommerce website for direct purchase and also engaged in digital marketing to attract traffic towards the website.