Brand Nomenclature

Name defines your product or service in a shortest way; hence it is a very crucial part of the brand identity. That’s why it’s necessary to have a meaningful name which characterises your product or service with its USPs (unique selling propositions), it must be catchy and easy to remember. It would be impactful if it is rooted in the culture of the TG. There are some technical aspects also, like it should be web friendly, unique for copy right and trademark), etc. We always try to take care of these things when working on nomenclature for any brand.