Branding, Strategy & Identity
Brand Strategy
Brand strategy is the way a company can develop a clear and compelling brand identity and promise that resonates with its target audience. A well-executed brand strategy can help a company stand out from its competitors, build trust with customers, and drive growth and revenue.
Branding is all about trust, so we need a holistic approach to design a strategy. Be it quality of product or service, design and communication, work environment and culture we need to consider all the aspects of business and we have to raise them beyond our client’s expectations. It’s a long and steady process of improvement where we have to work on it each and every day. Make it more user friendly and unique in itself so whenever user interact with your brand, he/she gets a pleasant surprise and their trust level goes one step ahead.
At Zero Designs we believe that a brand is not about its cosmetic approach, it is more about the substance!
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Role of Graphic Design Services in a Business
Graphic design is an art that includes a blend of colors, symbols and words. We can say it is the visual communication to represent any entity in the business world. Proper use of colors and images makes a good design which leaves a great impact on the audience. Graphic design is very useful in the entertainment industry. It can prove a powerful story telling device. It is used in many fields for the promotion of the business in any industry. It includes logo design, package design, business cards design, brochure design and website design.
All You Need to Know About Graphic Design
Graphic Design service is required for Branding and Digital Marketing. Graphic Design is a vast domain and can be practically applied to almost any and every subject. Due to various tools and technologies around, now instead of just picture one can have video, animation and augmented reality to demonstrate one’s capabilities. Complex themes that originally required pictures and animation now can be projected in 3D tools and video and 3D augmented applications can be designed for presentations.
Branding is about substance not cosmetics
Branding is not only about cosmetics, it’s about continuous improvement.Every client comes to us for strong brand presence, but very few comes to build it. Because every client has their own definition of “brand”. And most of them believes that, just stuff the environment with aesthetically pleasant creatives and shout more about your brand so you can get everyone’s attention. Is it so simple?Branding is not so simple, it’s slow, steady and continuous process of improvement. It’s not about what you are thinking or telling about your brand but, it’s about what end-user or client says or think about your brand. You have to gain the trust of your client, and for that their experience of your brand must be beyond their imagination.
