Holt Furniture

Holt Furniture

Industry

Lifestyle & Hospitality

Services Provided

3d Visualization
Branding
Corporate Website
Digital Marketing
Ecommerce
Print Material
SEO

Recently completed the first and very important phase of the project.

The scope was very broad and diverse from brand name to product naming structure, from Logo designs to visual language development, from product design to website and brochure design etc. And it’s not yet completed, we are actively engaged in the next phase of marketing.

  • Frameworks

    WooCommerce

Holt Case Study
A symbol of comfort and class, the Holt Furniture logo showcases a harmonious blend of minimal design and bold presence
Tree bark textures inspiring the color palette for the Holt Case Study: browns, greys, orange, and off-white.
Holt app icon on a smartphone screen
orange square with white stylized over a design grid
Holt Furniture color variation
Full character set of the Marcellus serif font, including uppercase and lowercase letters and numerals 0-9
Holt Furniture Corporate Identity Mockup design by Zero designs
Close-up of a person wearing a tan hoodie with the white "HOLT FURNITURE
Holt Furniture storefront sign design by Zero designs
Silver "HOLT FURNITURE" sign with a geometric emblem mounted on a dark gray storefront facade above a window and closed roller shutter.
Collage of Holt Furniture showcasing modern beds, nightstands, storage units, desks, and kitchen islands in various styled room settings with minimalist design elements and a consistent aesthetic of wood tones and black metal accents
Isometric view of a dark gray laptop displaying the Holt Furniture website homepage featuring modern furniture in a warm interior setting and the "Duotone" headline
Holt website Mobile view - rosenheim elm hotel fruniture colllection
HOlt furniture branding posts images desing by zero designs
HOlt furniture brochure image - design by zero designs
The case study showcases a photograph of Holt Furniture's image on a running transport vehicle.

Conclusion

The product is very common, and we have lots of big brand references in front of us, but the challenge was we must develop a product and marketing plan for B2B segment, where the big brand references are dealing with direct consumers. So, we have deep dive into competitor analysis, and we came up with fresh and unique yet customer friendly and cost effective ideas. We have designed a completely new range of hotel room furniture with elegant design and vibrant colors which can broke monotonous appearance of hotel room. And designed marketing materials accordingly. Crafted name, brand positioning, product categories and naming structures, a nice clean and nit modern website, brochures etc.
The product has different variants, colors and categories, so another challenge was selection of the product for the customer. How to select products? which category, color or variant ….
So, we developed a digital product configurator on our website to make this process fast and accurate, where the customer can select and configure the product in 3d environment according to their needs and see the product in real time 3d space, and order the configurated product directly from the configurator with desired quantity.
Now we are moving into the next phase and designed a strategy and execution plan for marketing in different media and platforms. And in the last 2-3 months we have experienced noticeable growth in website search and traffic as well as nice inquiries with digital and traditional marketing.