In simple words a logo is a design symbolizing your organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logo type. logo type is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition. But that won’t cut it when it really comes to designing a logo. Because we don’t want just a logo but a good logo for our organization so next question arises is what are characteristic of a good logo?Since when the consumerism is introduced and spread all over the world, it’s always been a challenge for industries to grow with growth based economy. To be seen in public regularly is a challenge but to be remembered is a bigger challenge. And a logo is a key element of your branding strategy to overcome that. As it’s said, “Necessity is mother of invention”. So after years of research on how humans perceive things, how our brain works and with lots of trial and error, characteristics of a good logo have found to be as follows: